Built for self-publishers

Optimize your Amazon Ads with confidence

Stop untangling Amazon Ads reports. See which books are scaling, which are stalling, and where to adjust next.

Inside AuthorAds

See where your ad spend is helping and hurting

Instead of piecing things together across Amazon reporting screens, AuthorAds brings the important signals into one place. You can review spend, royalties, break-even ACOS, and the parts of the account that need action next.

Good morning, Elena

Overview of your advertising performance.

Total Royalties
$231.93
-24.5% 58 attributed orders
Ad Spend
$279.40
-0.2% 39 active campaigns
ACOS
34.7%
-22.6% Above target range
CVR
13.55%
-19.1% 58 attributed orders

Actionable Insights

View all
Pause Bleeders
$14.15 at-risk spend
Targets
2
Reduce Bids
$70.62 above break-even spend
Targets
6
Scale Winners
$478.66 in current sales
Targets
18
Review
7 low-activity campaigns
Campaigns
7

Recent Optimizations

View history
Optimization
Context
Result
Applied
Lower bid
yoga for seniors
ACOS now 29.8%
2h ago
Paused target
activity book for seniors
stop-loss protected $11.20
today
Raised budget cap
quiet marketing
volume held at 31.4% ACOS
1d ago
Why self-publishers use it

Make faster decisions without losing sight of book economics

Get the overview first: what deserves more attention, what needs protecting, and where to look next before you open the deeper views.

Catch waste earlier

See which targets and search terms are spending money without earning their place.

Judge ads against royalties, not just sales

Keep royalties and break-even pressure in view before you decide whether a book can carry more spend.

See performance at the book level

Understand which books are pulling their weight, which ones are under pressure, and where the account needs a closer look.

Scale with more confidence

Spot the books and targets that are earning the next bid increase instead of scaling on instinct.

Start with the reports you already use

Bring in the Sponsored Products reports you already trust and start getting signal without rebuilding your workflow.

Tune the recommendations to fit your style

Use settings that match cautious maintenance, active launches, or a more aggressive scaling approach.

Inside the workflow

See the workflow behind the next decision

Move from the overview into the exact part of the app that helps you read royalties, back stronger performers, cut waste, or inspect one book more closely.

Choose a view
Insights

Scale what is already working

Insights surfaces the targets that are still converting efficiently, so you can see where more spend makes sense before making the next bid change.

Click to inspect
AuthorAds Insights screen
How it works

Start with the reports you already use

You do not need to rebuild your whole workflow to get value from AuthorAds. Bring in the reporting data you already trust and review what deserves attention in one place.

Upload or Sync

Upload Sponsored Products reports to AuthorAds, or on a paid plan, connect Amazon Ads and sync them automatically.

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2

Review Everything

Review spend, royalties, break-even ACOS, and recommendation signals in one place.

Take Action

Decide what to pause, lower, raise, or review.

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Community

Built with real self-publishers

We’re currently testing AuthorAds with a private group of self-publishers to ensure the workflow actually saves time and catches wasted spend. When we open up publicly, you’ll see their verified results here.

Private Beta User
Self-Published Author

[Sample review] "I could see much faster which targets were wasting spend."

Private Beta User
Self-Published Author

[Sample review] "Break-even ACOS made it easier to judge ads against royalties, not just sales."

Private Beta User
Self-Published Author

[Sample review] "The book-level view helped me spot which titles were really carrying the account."

Private Beta User
Self-Published Author

[Sample review] "Seeing organic royalties next to ad spend completely changed how I manage my campaigns."

Private Beta User
Self-Published Author

[Sample review] "Simple, focused, and exactly what I needed to stop wasting time in the Amazon console."

Private Beta User
Self-Published Author

[Sample review] "I could see much faster which targets were wasting spend."

Private Beta User
Self-Published Author

[Sample review] "Break-even ACOS made it easier to judge ads against royalties, not just sales."

Private Beta User
Self-Published Author

[Sample review] "The book-level view helped me spot which titles were really carrying the account."

Private Beta User
Self-Published Author

[Sample review] "Seeing organic royalties next to ad spend completely changed how I manage my campaigns."

Private Beta User
Self-Published Author

[Sample review] "Simple, focused, and exactly what I needed to stop wasting time in the Amazon console."

Security & Privacy

Your data stays yours

We built AuthorAds with privacy and security as the default. Connect your account securely via OAuth or stick to manual uploads. You maintain full control over your data.

When you connect Amazon Ads, AuthorAds uses Amazon Ads-connected information only for the workflows you authorize, such as syncing reporting data, building dashboards, and generating recommendations. Security and privacy reporting details are published on our Privacy and Security pages.

AuthorAds is a product owned and operated by The 360 Company (Pty) Ltd. Reg. No. 2022/640071/07.
Secure connection directly through Amazon
Start with manual uploads if you want to test it privately first
We never make automatic changes to your campaigns or bids
Pricing

Start simple. Upgrade when it saves you time.

Choose the plan that matches how deeply you want to work, from a clear free starting point to the full book-level workspace.

Free
See the account clearly before paying for speed or depth.
$0/mo
Manual upload for Sponsored Products reports
Dashboard, Insights, Targets, Search Terms, and Placements
Bookshelf foundation for paperback royalties and break-even context
Safety logic, presets, and date-window controls
No Amazon Ads sync
No deeper Book Analytics drilldowns or audit tools
Start for free
Starter
For regular reviews with synced data and easier book setup.
$19/mo
Billed monthly
Everything in Free, plus
Amazon Ads sync directly inside AuthorAds
Store profile selection plus 30, 60, 90-day, and custom sync windows
Metadata sync and auto-economics helpers for easier book setup
Core Book Analytics overview
No full drilldowns, grouped review, or audit history yet
Choose Starter
Advanced
For deeper book-level analysis and a fuller operating workflow.
$39/mo
Billed monthly
Everything in Starter, plus
Full Book Analytics with filters, CSV export, and daily trends
Drilldowns into books, campaigns, targets, and search terms
Advanced controls across targets, search terms, placements, and grouped review
Execution history, audit trail, and store backup tools
Choose Advanced
FAQ

Frequently Asked Questions

Do I need to connect Amazon Ads to use AuthorAds?

No. You can start by uploading Sponsored Products reports manually. On paid plans, you can connect Amazon Ads and sync directly inside AuthorAds.

What can I see on the dashboard first?

The dashboard gives you a fast read on royalties, ad spend, ACOS, ACOR, CTR, CVR, recent optimization history, and the small set of actions that deserves attention next.

What does the Insights page actually do?

Insights sorts opportunities into Pause, Lower, Raise, and Review, flags mixed cases and zombie campaigns, and lets you group recommendations by campaign, book, or portfolio before you decide what to do.

What can I do on Targets, Search Terms, and Placements?

Targets gives you the full target inventory with action logic and performance metrics, including keywords, ASINs, and other targeting types. Search Terms helps you separate harvest and negate opportunities, while already-targeted terms stay managed in Targets. Placements shows where conversion rates support multiplier changes.

How does Bookshelf help with book economics?

Bookshelf keeps per-book price, format, page count, trim, and royalty overrides in one place so break-even ACOS calculations stay grounded in the books you are actually advertising.

Ready to stop untangling reports?

Join the self-publishers who are saving time and optimizing their Amazon Ads with confidence.